Privacy Policy

1. The Information We Cultivate

To provide you with a seamless gardening experience and deliver your living artistry to your doorstep, we may collect the following types of information:

Personal Information You Provide

• Identity & Contact Data: Your name, email address, shipping and billing addresses, phone number, and country of residence.
• Transaction & Payment Data: Payment method details (processed securely through our PCI-DSS compliant payment processors), purchase history, and order details. We do not store your complete credit card information on our servers.
• Communication Data: Your correspondence with us via email ([email protected]) or other channels, including inquiries, feedback, and order modification requests.
• Garden Preferences: Information you voluntarily share about your gardening goals, climate zone, or plant preferences to help us provide personalized recommendations.

Information Collected Automatically

• Technical & Device Data: Your IP address, browser type and version, time zone setting, browser plug-in types, operating system, and device information.
• Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, click patterns, and navigation paths.
• Location Data: Generalized location information (country/region level) to ensure we can serve your area and provide appropriate plant recommendations.

2. How We Nurture Your Information

We use your personal information with the same thoughtful intention we apply to preparing each plant for its journey. Our purposes include:

• Fulfilling Your Order: To process your payment, arrange shipment of your Ornamental Trees, Fruit Bushes, or Tree Collections, and provide order confirmations and tracking information.
• Providing Customer Care: To respond to your inquiries, accommodate order modification requests (when possible), and provide support under our 15-Day Happiness Guarantee.
• Improving Our Nursery & Website: To analyze website usage, enhance user experience, optimize our product offerings, and ensure the technical functioning of treefurnish.com.
• Personalizing Your Experience: To provide tailored gardening advice, inform you about products relevant to your climate zone or interests, and suggest complementary plants for your sanctuary.
• Communicating With You: To send important updates about your order, respond to your messages, and (with your consent) share gardening tips, seasonal offers, and news about new Tree Collections.
• Ensuring Security: To protect our website, business, and customers from fraud, unauthorized transactions, and other security risks.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Sharing Your Information: Our Transplanting Principles

We treat your personal information as a sacred trust. We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We may share your information only in the following carefully considered circumstances:

• Service Providers: With trusted partners who perform essential services on our behalf, such as payment processing (e.g., PayPal, credit card processors), order fulfillment, shipping carriers (like DHL, FedEx, or local postal services), and IT infrastructure support. These partners are contractually bound to protect your data and use it only for the services we request.
• Legal Requirements: When required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Tree Furnish Store, our customers, or others.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, where customer information may be transferred as a business asset, always subject to the promises made in this Privacy Policy.
• With Your Consent: In any other situation, we will share your information only with your explicit consent.

As we serve a global community of gardeners (excluding Asia and certain remote regions), your information may be transferred to and processed in countries outside your country of residence, including the United States where our business is located. We ensure such transfers are protected by appropriate safeguards as required by applicable data protection laws.

4. Data Storage & Security: The Root of Our Trust

Security is not merely a feature; it is the root system of the trust we cultivate with you. We implement robust measures to protect your personal information:

• SSL Encryption: Our website employs advanced SSL (Secure Socket Layer) encryption technology, creating a secure tunnel for all data transmitted between your browser and our servers.
• PCI-DSS Compliance: All payment transactions are handled by PCI-DSS (Payment Card Industry Data Security Standard) compliant processors. We never store your complete payment card details on our own servers.
• Access Controls: Access to your personal data is restricted to authorized personnel who require it to perform their job functions, such as processing your order or providing customer support.
• Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Order information is typically retained for 7 years to comply with tax and business record regulations.
• Secure Infrastructure: We use reputable hosting providers and maintain technical safeguards to protect our systems against unauthorized access, alteration, or destruction.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but promise to respond promptly to any suspected data breach and comply with all applicable breach notification laws.

5. Your Rights: Tending to Your Digital Garden

Depending on your location and applicable data protection laws (such as the GDPR for European residents or the CCPA/CPRA for California residents), you may have certain rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may update or correct inaccurate or incomplete information we hold about you by contacting us or through your account settings (if available).
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where we need the data to complete a transaction or comply with a legal obligation).
• Right to Restrict Processing: You may ask us to temporarily or permanently stop processing all or some of your personal data.
• Right to Data Portability: You may request a structured, commonly used, and machine-readable copy of your personal data for transfer to another service.
• Right to Object: You may object to our processing of your personal data for direct marketing purposes or based on our legitimate interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law and may need to verify your identity before proceeding. You also have the right to lodge a complaint with your local data protection authority.

6. Cookies & Tracking Technologies: The Pollinators of Our Digital Ecosystem

Like pollinators that help a garden thrive, cookies and similar technologies help our website function effectively and provide you with a better experience.

What We Use

• Essential Cookies: Necessary for the website to function, enabling basic features like page navigation and secure access to areas such as your shopping cart and checkout. The website cannot operate properly without these cookies.
• Preference Cookies: Allow our website to remember information that changes how the site behaves or looks, such as your preferred language or region.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve site structure and content.
• Marketing Cookies: Used to track visitors across websites to display relevant advertisements. These are currently used minimally as we focus on direct customer relationships.

Your Choices

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note that disabling essential cookies may affect the functionality of our website and your ability to complete a purchase. You can also manage your cookie preferences via our Cookie Consent banner when you first visit our site.

We do not currently respond to “Do Not Track” signals as there is no standard for how online services should respond to such signals.

7. Policy for Young Gardeners

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we learn we have collected such information, we will take steps to delete it promptly.

8. Changes to This Privacy Policy

Gardens evolve with the seasons, and so may our Privacy Policy. We may update this policy periodically to reflect changes in our practices, technologies, legal requirements, or services. The “Last Updated” date at the bottom of this page will indicate when revisions were made. We encourage you to review this policy occasionally to stay informed about how we are protecting your information. Significant changes will be communicated to you via email or a prominent notice on our website.